5 Strategies to Take a Marketing from WOE to WOW

DATE: 06/20/2023
SPEAKER: Dan Gartlan, President & Lead Strategist, Stevens & Tate Marketing Nicole Wagner, Internet Marketing Director, Stevens & Tate Marketing
LENGTH: 58 Minutes

Target Audience

Corporate and campus risk managers, compliance officers, Nursing Home administrators, medical directors, directors of nursing, mid-level providers, social workers, and QAPI Committee members. 

Learning Objectives

  1. Gain insight on how to strengthen your organization’s competitive advantages based on its core values and how to communicate them through StoryBranding-telling your brand’s story in a way that emotionally connects with prospects so that you can effectively implement them into your company’s messaging.
  2. Understand how implementing the five actionable marketing strategies in combination can positively impact the performance of the overall marketing program.
  3. Create clarity on how projecting authenticity, that sets realistic expectations and does not overpromise, builds trust with prospects and their families.
  4. Be able to define specific marketing objectives in measurable and attainable terms so they can be communicated to leadership with the return on investment (ROI) for marketing efforts and spend.
  5. Develop an understanding of how to effectively maintain and create momentum for your marketing and sales efforts using a Marketing March approach.
Course summary
Course opens: 
04/28/2024
Course expires: 
04/27/2029
Cost:
$0.00

Credit is not available for watching pre-recorded webinars. Credit is only offered for attending live webinars and live conferences. 

Price

Cost:
$0.00
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