Marketing Materials We Promised Them What?
DATE: 01/01/2015 |
SPEAKER: Laura Lally and Lauren Crow of Caring Communities |
LENGTH: 54 Minutes |
Target Audience
Corporate and campus risk managers, compliance officers, Nursing Home administrators, medical directors, directors of nursing, mid-level providers, social workers, and QAPI Committee members.
Learning Objectives
- Understand the legal risks of misleading marketing.
- Participants will recognize how inaccurate marketing claims can lead to litigation and learn best practices for creating honest, legally defensible marketing materials.
- Attendees will explore how plaintiff attorneys scrutinize company websites and marketing materials for inconsistencies, misleading claims, or omitted warnings to build their cases.
CE credit is not available for watching pre-recorded webinars. CE credit is only offered for attending live webinars and live conferences.